Experience

Three distinct and successful careers as a team member, team builder and leader.

Professional
Sports

As a Quarterback for the Atlanta Falcons and Washington Redskins for over eight years, I learned firsthand what performance is all about. Unlike business, there are no gray lines in football. There are only the white lines to mark the difference between inbounds or out of bounds. What you do within those lines is completely transparent to all, including the fans, your teammates and your coaches.

There are no excuses in football, just accountability.

Media & Entertainment Sales, Marketing & Licensing

Starting in 1991 as Director of Marketing for Turner Broadcasting’s Goodwill Games in St Petersburg, Russia, my responsibilities included the execution of marketing campaigns for over 20 sponsors in a country previously closed to Western brands and advertising.

Later at Turner, I migrated to the Licensing (Intellectual Property) sales division the largest film library in the world to value the largest film library in the world and monetize it to consumer product and promotional licensees.

We began to successfully bundle licensing fees with media buys for the Hanna-Barbara animation library and I worked my way up to Executive Vice President of Cartoon Network sales, marketing and licensing. These responsibilities included the management of a sales force, creative promotional team, research group, and Cartoon Network Enterprises – a group I founded to manage business extensions evolving from media and licensing relationships. This all included the direct management responsibility of over 120 team members across the U.S. and revenue responsibility that exceeded $500 million (in 2010).

Supply Chain Consulting

After 17 years with Turner Broadcasting, I left to seek opportunities with small companies where I could add value, as well as benefit from contributing to the company’s growth. When I met John Haber, he had just launched a supply chain consulting company, Spend Management Experts (SME). He had created an analysis process, including proprietary costing models, that allowed SME to evaluate a customer’s transportation spend with carriers like UPS and FedEx. Invariably, the analysis identified a potential savings opportunity via contract renegotiation or an RFP.

I went to work immediately on SME’s marketing, branding, and channel partner sales development. Over the next 10 years, we closed hundreds of clients and generated hundreds of millions of dollars in savings for those customers. In January 2021, we sold the company to a much larger entity, Transportation Insight Holding CO LLC. (TI) and for the next 18 months the management team transitioned our business model and practices to the TI team. This included our unique channel partner sales network, and our extremely successful Thought Leadership program.

The Company I’ve Kept

Quarterback Connection

Professional Experience

President

My Business Quarterback
2022 – Present

President of My Business Quarterback, a consultancy focusing on solutions for CEOs of small to medium size companies. A key core competency is CEO time optimization.

Founder

Quarterback Connection
2022 – Present

Founder and owner of Quarterback Connection, a social media website and blog for former and current Quarterbacks, their teammates and fans.

quarterbackconnection.com

SVP Marketing & Channel Partnership Sales

Transportation Insight
2021 – Nov 2022

Part of Senior Management team tasked with integrating Spend Management Experts into the family of companies at Transportation Insight Holding Co. LLC.

transportationinsight.com

President Sales & Marketing

Spend Management Experts
2012 – 2020

Spend Management Experts provided consulting and technology services that optimized shipping, freight, and transportation spend across a client’s entire supply chain. I was responsible for managing all revenue, marketing, and Thought Leadership campaigns. The company was acquired by Transportation Insight in 2021.

Managing Director & Founder

Hooga Loo Toys
2007 – 2009

Founding partner in licensed-based toy manufacturing company sourcing directly from China. Acquired key entertainment licenses including Dreamworks Studios “Madagascar” and “Penguins of Madagascar.” Other properties included action figure licensing: Navy Seals, Army Rangers and Marine Recon. Product was distributed at retail via Wal-Mart, Target, TRU, and to international retailers.

EVP Sales, Marketing & Licensing

Turner Broadcasting Cartoon Network
1991-2007

Responsible for all advertising revenues across Cartoon Network, KidsWB!, Cartoon Network.com, Adult Swim, Adultswim.com, and CartoonNetworkYa.com (Hispanic website). Managed promotional licensing of Cartoon Network assets and copyrights across all platforms including on-air, online, broadband, VOD, mobile, OnPack and P.O.S. All of the above included management of 120+ personnel and total sales responsibility exceeding $500 million. First career assignment at Turner was Director of Marketing of the Goodwill Games in St Petersburg, Russia 1992.

Professional Football Player

NFL
1974-1983

Chosen as a third Round Draft Pick by the Atlanta Falcons (69th player chosen in draft) out of Lehigh University. I enjoyed the opportunity to play Quarterback for both the Falcons and Redskins between 1974-1981. In 1983, I came out of retirement to play for the Washington Federals of the USFL.

EDUCATION

Lehigh University
College of Business

B.S. Business & Economics
Major: Marketing

William Allen High School
Allentown, PA

VOLUNTEER

Advisory Board Member
Chick-fil-A Peach Bowl
1996-Present

Vice Chairman of the Team Selection & Marketing Committee
1996-2014

Board of Advisors 2014-Present

PUBLICATIONS

The Road to Athletic Scholarship
New York University Press 1996

The Road to Athletic Scholarship argues that students and parents can and should take a more active role in designing the student-athlete’s future.

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